Building a steward-owned company is a deeply purpose-driven journey. Founders are often driven by a vision that goes beyond personal wealth. However, just because a founder is motivated by purpose does not mean their contributions should go uncompensated. In steward-owned companies, founders can be compensated for the risk they took and resources they put into the company. The setup of founder compensation has to be thoughtfully designed and linked to your investment round(s). This document offers a brief introduction to the role of founder compensation in the journey towards steward-ownership-aligned financing.
During the startup phase, significant time, effort, and risk are invested into a company, yet it is often not feasible to provide them with adequate – or any – financial compensation. In traditional ownership models, founders hold shares with economic rights in the company and – if successful – are eventually rewarded for their early contributions through unlimited dividends or a (traditional) exit later on. For steward-owned companies, founder compensation is also possible, though the approach differs. While this document primarily addresses founder compensation, the principles discussed here also extend to early employees or individuals, entrepreneurs or business owners in SMEs and seek compensation for their contributions.
In steward-ownership, compensation is structured similarly to investments (with clear limitations in amount or duration) and is designed to fairly reflect personal investment, salary sacrifice, and risk – while also staying aligned with the company’s mission. While founder compensation is a deeply personal decision, it should also remain balanced and fair – fair not only for the founder, but also in relation to investors, employees, and other stakeholders. Ultimately, how much compensation is possible depends on the company’s financial health and capacity to pay.
Finally, selecting the right financial instrument is a key part of structuring founder compensation. The choice usually depends on factors such as when the compensation is to be provided, its amount, and in what form. We’ve seen a range of solutions – from virtual shares and pension models to basic income schemes and redeemable founder shares.
→ For those looking to explore founder compensation in steward-ownership more deeply, this document offers a framework and further inspiration for approaching the topic.
If steward-ownership is implemented through a Golden Share model, there may be additional requirements to consider. Beyond reaching agreement with relevant stakeholders, it’s important to ensure compliance with any conditions set by the external veto-share provider. The respective terms of the veto–share services of the Purpose Foundation, for example, are outlined in the document linked above.
Deciding whether and how to implement founder compensation is ideally a choice made during your transition to steward-ownership and/or during your first funding round, as this decision needs to be accounted for in the financing structure and liquidity waterfall for your investors and might determine the selection of the most suitable financial instrument(s). It is also possible to agree on founder compensation and document it contractually upfront, while deferring the full legal implementation to a later stage.
The consideration of founder compensation during the structuring of investments is ideally set up in a way that 1) fairly reflect the contributions of founders, entrepreneurs, early employees, or business owners; 2) the return for founders does not feel excessive to investors (and/or other stakeholder groups), ensuring that their limited return still feels “fair” and “adequate” to them also in comparison to the founder compensation; and that 3) the payout/ redemption structure for founder compensation and its priority or deference in relation to investor redemption / payout is transparent to investors and feels adequate to them.
We have seen various approaches in practice when structuring founder compensation. One key variable is the timing of repayment – it can occur simultaneously with investor returns, shortly thereafter, or only after investors have been fully repaid. Another variable is the proportion of returns allocated to founders in relation to investors – this can range from pro-rata distribution to founders receiving a smaller share of the gains. Below, we outline the most common approaches to structuring the waterfall in founder compensation repayment that we’ve encountered — keeping in mind that these structures are not fixed and can be negotiated based on the specific context and stakeholders involved:
In our experience, it is common for investors to be repaid first — either partially or in full — before founders begin receiving compensation. This reflects the intention of many within steward-ownership models to steer their companies toward generating sustainable profits and thus to being able to meet its return commitments. Delaying founder compensation — whether partially or fully — can thereby serve as an incentive to align focus on the company's financial sustainability, with the understanding that founder payouts may follow once certain return thresholds are reached.
To explore real-life examples of founder compensation, take a look at the case studies of
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