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Because ownership matters

Welcome to Steward Ownership

Learn how to build and invest in independent, purpose-driven companies and why that matters. We explain the concept, offer free learning materials and showcase the global ecosystem. Let's co-create steward ownership together!

What you'll find here

Hey there! We are so excited you found your way to the global home for steward ownership. We, the Purpose Foundation created this website as a dedicated place to learn about steward ownership from different angles: Through the eyes of entrepreneurs, investors, researchers, policymakers, advisors, local field builders or the simply curious.

All materials you find here are open content and free of charge. This is what our non-profit work is for: making steward ownership more known, understandable and tangible as an ownership form that companies can choose and investors can enable. Through our work, we want to leverage the positive power of entrepreneurship for people, planet and society.

Happy exploring,
Your Purpose Foundation Team

Ways to learn

One idea, many paths: Choose what suits you best

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The Basics

Get started with steward ownership and what it means.

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Courses

Self-paced and interactive courses at no cost

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Case Studys

Learn through real world cases

Caractere Connection

Weekly Webinars + Q&As

Come with your questions and let's talk!

Why steward ownership matters

Juho Makkonen Quote
For steward-owned companies, profits are a means to an end, not an end in themselves.
Juho MakkonenFounder Sharetribe
Ashanti Kunene   Quote
Steward ownership is not a new idea. It is the oldest idea. The original idea of life. Our inter-connectedness. Our responsible relationing.
Ashanti KuneneFounder, Learning 2 Unlearn
Colin Mayer   Quote
Ownership matters for purpose, purpose matters for us, and steward ownership is the way to ensure that what matters for us is delivered to us.

What is steward ownership?

Steward ownership offers an alternative to conventional ownership models. It ensures that companies remain independent and mission-driven by enshrining two core principles in a legally binding way:

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Principle 1

Purpose orientation

Profits are a means to an end, not an end in themselves. They serve the company’s mission and development or can be used to fund charitable activities. The value created within the company cannot be extracted by the company owners for their personal benefit.

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Principle 2

Self-determination

The company cannot become an object of speculation but remains self-determined and independent in the long term. The steering wheel always remains in the hands of people who are connected to the company and its mission.

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Steward ownership explained in 6 min

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Your ways to engage with steward ownership

Steward ownership matters from different perspectives. Here are some common ones for you to explore.

Path 1

Planning a company's next chapter

Succession, protecting your mission, or making sure profits keep serving the purpose – steward ownership offers a structural answer.

Path 2

Structuring aligned capital or investments

Whether you're funding a steward-owned company or rethinking your portfolio – there are financing models built for mission-oriented businesses.

Path 3

Meet the ecosystem

Companies, field builders, investors, advisors, researchers – steward ownership is carried by a global ecosystem. Find the players in your region and field.

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FAZ Frankfurter Allgemeine Zeitung
Freedom of the press is not only important for journalists, but for all citizens. It is a tool for holding the powerful to account. (...) The FAZIT Foundation model (...) demonstrates that the institutional anchoring of independence is possible and works – across decades, through crises, in a changing media landscape.
Fortune
It sounds radical, but, in fact, it has made good business sense for many other successful companies over the past century. (...) Companies are what makes capitalism tick – and with the right governance in place, companies can be a force for good and benefit the many, not the few.
The New Yorker logo (in Rechteck)
By preserving fragile goodness in a lasting institutional form, Purpose Foundation offers a kind of corporate therapy. It rewrites the psychology of companies, changing the deep structures that shape their behavior. There’s brilliance in this approach. We often think of the system as unchangeable when, in fact, the rules can be rewritten.

Learn from real cases: steward-owned companies

The clearest way to understand steward ownership is to see how real companies bring it to life. Four stories to start with:

Zeiss Logo 2026
Steward-owned since 1891

Over 100 years – Zeiss is one of the world's oldest steward ownership examples.

Ecosia Logo
Steward-owned since 2018

Ecosia is structured to prevent acquisition and keep the search engine's mission-orientation irreversible.

Patagonia Logo
Steward-owned since 2022

Patagonia transferred ownership to a trust to handle succession without selling the company or passing it on through inheritance.

Buurtzorgt Logo
Steward-owned since 2020

The story of BuurtzorgT demonstrates the potential of steward ownership in healthcare, providing a model to prioritize patient care over profit.

Explore more companies

Get to know the global ecosystem

Steward ownership is gaining momentum worldwide – from bakeries in Portland to banks in Santiago de Chile to tech firms in Berlin. Wherever you are, chances are there's already a local organisation working to make steward ownership accessible in your region. Together with the Purpose Foundation, these field builders can help you understand what steward ownership looks like where you live and connect you with entrepreneurs, investors, and others exploring the same path.

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Feeling steward ownership

Highlights of the SO:25

To get a sense of steward ownership and the ecosystem, who's part of it and the magic behind it, watch the highlight video of the SO:25 – the global steward ownership conference 2025.

This video is embedded via YouTube. By playing this video, you agree that data will be transmitted to YouTube and may also be transferred to countries outside the EU where no level of data protection equivalent to EU laws exists. For more information, please see the YouTube Privacy Policy.

Any questions? Join our open Q&A calls and webinars.
Every Thursday & open for everyone

Any questions? Join our open Q&A calls and webinars.

We love the synergies that form through personal connections. We therefore warmly invite you to join our weekly calls. Webinars, for those who want an introduction to the topic and Q&A calls for those who want to ask questions and listen to others. This is a great way to connect with steward ownership.

Join the next call