Capital that doesn't cost you your independence

Aligned Financing

What this is about

The conventional financing story runs like this: you need capital, you take on investors, you give up equity, and somewhere down the line you plan for an exit. It's so standard that most entrepreneurs never question it. But the model carries hidden costs: to your company’s independence, its mission, and the ability to build for the long term.

Since this is exactly what steward ownership is all about, it calls for alternative financing structures, ones that align with long term independence and purpose-orientation: steward ownership aligned financing. It starts from a different premise: Capital can be separated from control. Investors can receive fair returns – through profit participation, subordinated loans, or non-voting shares – without gaining governance rights over the company's direction. The mission-orientation stays structurally protected, not just culturally aspirational.

This isn't a niche workaround. Many companies around the world have raised meaningful capital this way — at growth stage, in transition, and in buyback situations. The resources here tell those stories and explain how the instruments work.

Juho Makkonen Quote
“Our journey to steward ownership and an aligned financing structure was not always an easy one. But in the long-run, it has equipped Sharetribe with a structure that allows it to remain true to its mission whilst providing the necessary flexibility to take on more aligned, non-extractive capital in the future if need be.”
Juho Makkonen Co-founder and CEO of Sharetribe
Purpose orientation small

No commodification of the company as a whole

Economic claims are limited in terms of duration, amount, or influence.

Self determination small

Preserving the company’s entrepreneurial autonomy

The entrepreneurial control is never overtaken (bought).

There's no single instrument. Steward ownership aligned financing can be structured using debt or hybrid forms. Some instruments are inherently aligned; others can be adapted. What matters is whether the conditions above are met, not which category the instrument sits in.

A selection to get started

Resources on aligned financing

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Full Online Course

Your practical guide to steward ownership aligned financing

Three milestones, eight chapters. From understanding why conventional capital often doesn't fit, to mapping your specific financing needs, to preparing for real investor conversations. With tools, case studies, and checkpoints throughout.

Free to access · Self-paced · Startups & SMEs

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Still have questions? You're very welcome to join us.
Open Info Call – every week

Still have questions? You're very welcome to join us.

Our open Q&A calls are a relaxed, interactive session where you can ask your questions, listen to others', and get a real sense of what steward ownership means in practice – including for aligned financing.

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