Case Study Sharetribe

Sharetribe was founded in 2011 with the mission to democratize the sharing economy. The Finnish company is a thriving business with more than 1,000 customers across 70 countries worldwide. In a 2018 financing round, Sharetribe’s founders transitioned the company to steward-ownership to ensure it would always remain mission-driven and independent. During the transition, Sharetribe raised steward-ownership-aligned capital from professional investors and through an equity crowdfunding campaign. The majority of the capital raised stemmed out of a successful equity-based crowdfunding campaign the founders launched in April 2018. Launching a broad campaign on Invesdor, Sharetribe used a webinar and blog articles to reach out to their customers and other private investors. Their aim was to attract investments by transparently explaining their motivation to become steward-owned, their financial projections, and Sharetribe’s mission.