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Milestone Chapter 4
NON-VOTING (REDEEMABLE PREFERRED) EQUITY 

Like traditional equity, non-voting equity represents financial ownership of the company. Instead of voting rights, investors can be granted other forms of co-determination rights. This may also include specific rights in emergencies and/or obligations for management to ensure sufficient liquidity for buybacks (see Deep Dive Governance for more information). Given their redeemable character, they can – and sometimes must – be bought back or called back by the company at a predetermined valuation or formula, either gradually or at a fixed maturity date. That means, instead of exiting through a sale to external parties, the company itself repurchases the non-voting shares to liquidate the investment.  The redemption value and date are often clearly defined in the shareholder agreement. Redemptions can be paid from different liquidity sources, including cash, successive equity rounds, or debt, and the terms can be based on multiples, holding periods, milestones or other processes (see Deep Dive Liquidity for more information). 

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