Governance: Control over the company remains with entrepreneurs; investors don’t automatically receive power by investing in the company but can be involved in the company’s governance based on their role.
Liquidity: Instead of relying on speculative sales or conventional exits, investors achieve liquidity through alternative paths. Investors and companies co-create financing solutions that align with the company’s long-term goals, structuring repayments to ensure the business thrives well beyond the investment period.
Return: Returns can be structured in various ways, but economic claims are always limited – either in terms of duration, amount, or influence. The focus shifts from “How much can we make?” to “What is enough? What is a risk-adequate return for the investment? What is a fair compensation for the investor’s contribution?”
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