Some investors do not understand or resonate with the concept of steward-ownership. Some might think that it is not possible to act entrepreneurially when mainly motivated by the purpose of the company, others might think that it is less prone to foster innovation and growth. 

→ Being very clear about the value you see in steward-ownership for your company and business model and using examples of successful cases of steward-ownership can support your case here. In the end, there will always be some investors who are just not interested in investing in a steward-owned company or in a steward-ownership-aligned way.